Category Archives: Advice posts
5 reasons why a copywriter is your business’s trump card
Posted on June 10, 2021 by Steph Morgan
“Why would I need to pay a copywriter when I can write pretty well myself?” It’s a question that many business owners ask, and I totally get it. You’re good at English and feel fairly confident about spelling and grammar (nothing that a decent spell-check won’t fix, right?). But let me ask you this: would […]
Features and benefits: Improve your marketing technique
Posted on January 17, 2020 by Steph Morgan
Understanding features and benefits is the key to persuasive copywriting. It’s so important to get it right because features tell, benefits sell. What’s the difference between features and benefits? Firstly, a feature is a fact. Features are informative and add credibility, but on their own, they’re ineffective. That’s because they should be backed up with […]